Who We Are

rsfLA's Santa Monica Office

About Us

We are a commercial real estate brokerage founded in Silicon Beach, the epicenter of Los Angeles’s surging tech/media industry, providing both Tenant and Landlord Representation, with an emphasis on office and creative space. Our experience extends across-the-board, from assisting start-ups who have outgrown their home office, to advising property owners on how to re-position their buildings to meet the growing demand for creative space.

Our Mission

To ensure the success of our clients with property investments and facility needs by providing superior real estate services and honest advice.

Embrace Change, Challenge Tradition

We embrace change and are constantly challenging tradition because we have a strong desire to improve the way our business operates. We do business differently to give you an edge.



What Makes Us Different?


A Culture of Collaboration

Our work space is communal, specifically designed to encourage interaction and sharing of ideas between diverse groups. We are able to tap into a resource of creative chaos and generate fresh approaches to our business. Our market data and contact information is shared on a cloud-based CRM, creating an unmatched knowledge base in service of our clients. rsfLA agents don’t compete with one another, they collaborate, leveraging the resources of the entire rsfLA team to help our clients succeed.


The Irony of a Real Estate Firm without Real Estate

rsfLA doesn’t have a traditional, dedicated office. We operate from CoWorking facilities; which provide flexibility and a far lighter footprint than traditional brokerage offices. This flexibility allows us to operate in close proximity to your projects, so we’re more in tune with the immediate market and can devote more time to your assignment. The lighter footprint enables us to allocate more resources to serving you, our client.


We See Things First

By immersing ourselves in a work space of serial entrepreneurs, start-ups, and major corporations testing new markets, we come to understand their needs and how they think. We are exposed to the newest trends in the evolving use of office space and the technologies these companies develop and adapt to succeed. And as these companies grow, we are uniquely positioned to help them with their space requirements.



It’s In Our DNA






Goal Oriented & Plan Driven