rsfLA Blog

  • Virtual Reality is Here. Where Are You?

    By on April 24, 2017

    In keeping with our firm’s philosophy of “locate where the work is” we opened shop in a Playa Vista based Virtual Reality incubator last week. The investment goes beyond a desk and mailing address, as we are designated “founders” in this incredibly vibrant community. (More on...

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  • Start-ups & Office Lease Security Deposits

    By on December 20, 2016

    The Security Deposit is a critical factor in office lease negotiations. For start-ups, the amount required can often make an otherwise attractive lease transaction impractical. From the landlords’ perspective, a lease to a start-up is often a risky proposition. The “standard” one-month of rent equivalent security...

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  • Branding a Building Through Multimedia

    By on October 8, 2016

    To successfully lease a commercial property in today’s world you need more than a sign and pdf brochure. You need to tell a story, one that resonates with your prospective tenant and elevates your property from a commodity to a brand. Video can deliver that story...

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  • Summer Internship Reflection

    By on September 12, 2015

    Interns on our sailing day trip   Hudson: “My summer at rsfLA flew by.  Michael and Kevin kept me busy and I was exposed to everything that goes into being a successful broker. Not a day went by that I didn’t learn something new.  The experience...

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  • 1315 3rd Street Promenade, Santa Monica

    By on July 20, 2015

    1315 3rd Street Promenade is a mixed use office/retail project located in the heart of downtown Santa Monica. The property is currently undergoing a complete renovation to both the interior and exterior, and will become a marquee property on Santa Monica’s world renown walk street. The...

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