Clock Tower

Clock Tower


225 Santa Monica Blvd
Santa Monica CA
Creative Office Building
53,465 rsf / 12 Stories
Built 1929, Renovated 2003
Ownership: Sorgente Group of America


  • Marketing & Leasing
  • Branding
  • Advise on spec suite build out
  • Local market knowledge specialist on investment sale


The Setting

When purchased in 2000 the building was occupied by traditional office tenants on multi-tenant floors commanding rents of $1/rsf/month. The property was completely gutted and renovated over a three year period, exposing the brick and mortar bones while upgrading all building systems.


Positioning and lease up of 100% vacant, single tenant floor, warm shell creative office space. All floors were identical at onset.

Strategy & Results

Position building as New York style creative “loft” space and market to emerging tech and established entertainment industries. Differentiate between identical floor plates based floor height and views. Brought building to 100% occupancy and advised on 2013 investment sale. Current rents on turn have exceeded $6/rsf/month.