Landlord Case Study | 1315 Lincoln Boulevard

The Setting

Downtown Santa Monica office and retail building with over 50% vacancy.

Assignment

Positioning and lease up of 50% vacant building.

Strategy

Rebranded building and advised on high end creative spec build out of vacant space.  Generated renewed interest and activity within the broker community using novel marketing materials and broker open houses. Produced high quality marketing video utilizing aerial drone footage.

Results

Achieved 100% occupancy and shortly thereafter ownership sold the asset for over $1000/rsf, a then high water sales mark. Key tenants included City National Bank, Chandler Chicco Agency, Centro, and O’Gara Coach.