Landlord Case Study | 6636 Hollywood Blvd.

The Setting

Owned by a family trust, currently in entitlement process for redevelopment. Full floor of office had sat vacant for two years prior to award of listing to rsfLA.

Assignment

Positioning and lease up of a full floor of office space in a market with a high vacancy rate and little leasing activity.

Strategy & Results

rsfLA dug deep into current market conditions, then identified the property’s relative strengths and short-comings. With a thorough understanding of how their building compared, ownership was able to position the space to be the next to lease and was prepared to execute quickly when presented the right prospective tenant.

A successful leasing campaign starts with methodical execution of property marketing basics – in this case a reclassification of the building type on the commercial multiple services landed a user call within 30 days that ultimately became a five year lease with a strong credit tenant.