Tenant Case Study | Criteo

The Brief

Criteo, a publicly traded internet advertising agency operating in 30 markets worldwide had acquired a Los Angeles based Tech company. The acquisition came with a mandate to relocate into expansion space consistent with the corporate brand, but one that also preserved some of the startup’s existing culture. As a France based corporation with a US headquarters in New York, Criteo would lean heavily on their West Coast TenantRep.

Strategy & Results

rsfLA generated a needs analysis to pinpoint typical search and locational criteria, with an eye on the differing business cultures and the challenges that would bring. Critical to success was a “bridge of the gap” between a foreign based multinational and a local start up. rsfLA experience with both types of entities facilitated communication across different cultures and their respective approach to doing business.

The target facility required a full floor creative build out of a warm shell – rsfLA was instrumental as an intermediary between the Landlord, Tenant and their respective vendors in a very complex transaction and build out.

The result – A contemporary creative office space that met the needs of both a highly energetic start up and the corporate parent company, integrating corporate branding/identity and security standards, into a uniquely functional environment.