Downtown Santa Monica – Community Building

June 1, 2020

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Virtual Reality is Here. Where Are You?

April 24, 2017

In keeping with our firm’s philosophy of “locate where the work is” we opened shop in a Playa Vista based Virtual Reality incubator last week. The investment goes beyond a desk and mailing address, as we are designated “founders” in this incredibly vibrant community. (More on...

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Start-ups & Office Lease Security Deposits

December 20, 2016

The Security Deposit is a critical factor in office lease negotiations. For start-ups, the amount required can often make an otherwise attractive lease transaction impractical. From the landlords’ perspective, a lease to a start-up is often a risky proposition. The “standard” one-month of rent equivalent security...

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Branding a Building Through Multimedia

October 8, 2016

To successfully lease a commercial property in today’s world you need more than a sign and pdf brochure. You need to tell a story, one that resonates with your prospective tenant and elevates your property from a commodity to a brand. Video can deliver that story...

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Summer Internship Reflection

September 12, 2015

Interns on our sailing day trip Hudson: “My summer at rsfLA flew by. Michael and Kevin kept me busy and I was exposed to everything that goes into being a successful broker. Not a day went by that I didn’t learn something new. The experience...

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1315 3rd Street Promenade, Santa Monica

July 20, 2015

1315 3rd Street Promenade is a mixed use office/retail project located in the heart of downtown Santa Monica. The property is currently undergoing a complete renovation to both the interior and exterior, and will become a marquee property on Santa Monica’s world renown walk street.

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Where Ideas Come From

February 24, 2014

We launched our new website Mid-February, but not after many animated discussions debating content and late nights putting it all together. We were lucky to be working with a great team of coders who had sat beside us six months while we conducted our day to day business. They understood what we were about. (Just one of many benefits CoWorking brings to the table).

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ClockTower Marketing Video

February 8, 2014

rsfLA generated this piece for marketing an iconic downtown Santa Monica creative office tower.

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“New Brokerage Proves It Can Play”

December 3, 2012

Bisnow article on rsf LA and their recent success in commercial real estate leasing and sales. Click HERE for the full article.

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I Love My Workspace

October 31, 2011

Saturday mornings at the office are not that unusual in our industry. We need quiet time to get through the previous week’s tasks, without the constant interruption of email and phone calls. As I reflect back on the week, this Saturday morning finds me in a far different place. Our shop no longer does business from a traditional office suite dedicated to commercial brokerage. We house in a Coworking facility.

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